▲Senny Studio Co., Ltd. announced on the 13th that it will extend the “Mini Bra Week with Pink Ribbon – Buy One, Get One Free” event, originally planned for one week to celebrate the launch of its TTMary brand and promote the popularization of mini bras, until the end of October.

The company explained, “We decided to extend the event period beyond the initial one week to allow more time for promotion and to add more meaning to our plan to donate a portion of the sales proceeds to a breast cancer awareness campaign.” Every October is globally recognized as Breast Cancer Awareness Month, during which various awareness and fundraising campaigns are held.

By extending the event through October, Senny Studio aims to align more closely with the purpose of the campaign and emphasize its significance.

Yoon Seung-wook, Vice President of Senny Studio, said, “It was eye-opening to realize that customers from places like Jeongseon in Gangwon Province, Jeonju, Jeju Island, and Uljin in Gyeongsangnam-do are ordering and using our One-Day Mini Bra. We didn’t truly feel the impact until we started selling directly, and we were deeply encouraged by their support. This is the first mini bra developed and produced here in Korea. Our initial goal is to popularize mini bras in Korea and then build on that momentum to expand into the global market.”

The TTMary One-Day Mini Bra is an affordable bundled product designed to accelerate the mainstream adoption of mini bras by offering a significant price reduction. The “Buy One, Get One Free” promotion is currently available on online shopping platforms such as GS Shop and Lotte iMall, as well as open markets including 11st, Gmarket, and Auction.

Yonhap News  https://www.yna.co.kr/view/AKR20150813119100848?input=1195m

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