SENNY STUDIO

Senny Studio Holds “Mini Bra Week with Pink Ribbon” Event… Donates Par…

Senny Studio, a leading manufacturer of adhesive bras, announced on the 6th that it will host the “Mini Bra Week with Pink Ribbon” event from August 8 for one week to commemorate the launch of its own brand “TTMary” (www.ttmary.com) and to further expand the market for adhesive mini bras. As part of the event, the company will run a “Buy One, Get One Free” promotion.

The TTMary One-Day Mini Bra was developed to popularize mini bras and is characterized by its affordable, value-for-money bundle pricing. To further reduce the financial burden on consumers, Senny Studio planned the special “Buy One, Get One Free” promotion.

Yoon Seung-wook, Vice President of Senny Studio, said, “Since the launch of the TTMary One-Day Mini Bra, we have received great feedback from existing customers. However, we still felt that it was a product used only by those who already knew about it. Even though the product already offers about a 50% price reduction, we decided to go a step further and offer an additional unit for free as part of this special promotion.”

Senny Studio also announced plans to donate part of the sales proceeds from the event to the Pink Ribbon Campaign organized by the Korea Breast Health Foundation.

The “Pink Ribbon” refers to the ribbon that was first used by Mary Phelps Jacob, the inventor who registered the first bra patent in the United States and the inspiration behind the TTMary brand. The pink ribbon has since become a global symbol of breast cancer awareness, and this connection inspired Senny Studio’s donation initiative.

The “Mini Bra Week with Pink Ribbon” runs from August 8, a date chosen because the number “8” resembles the shape of a mini bra, through August 16. August 8 is designated as “Mini Bra Day”, and the following week is called “Summer Mini Bra Week”, during which various events and promotions — including the “Buy One, Get One Free” offer — will take place.

Starting next year, the company also plans to hold a “Spring Mini Bra Week” every May, targeting middle-aged and older women with a “Buy One, Get One Free” promotion designed for mothers and daughters.

Vice President Yoon added,

“Half of the customers who purchase the One-Day Mini Bra are over 40. They find it extremely comfortable because it eliminates the tightness and discomfort of wearing a traditional bra. Seeing how much women in their 50s to 70s also love it made us realize that we’ve been neglecting the maturity market. We plan to actively promote our products to this segment going forward.”

The TTMary One-Day Mini Bra “Buy One, Get One Free” event will be held from August 8 to August 16 on online shopping platforms such as GS Shop and Lotte iMall, as well as open markets including Gmarket and 11st.

Reporter Kang In-gwi

MONEYS https://www.moneys.co.kr/article/2015080608338055456?type=1&outlink=1

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